Every word should be strategic. Every word should be able to bypass the person's mind. Words are like magic. It's amazing how words can touch people deeply and change their state of mind.
Copy writing is like sales. Strategically crafted sentences and emotionally charged vocabulary is used. Copy writing is all about persuading people through words to buy your product or idea.
If you want to describe a loaf of bread use content writer. If you want to sell a loaf of bread use copywriter.
Imagine your flyer as being equal to your best salesman. If your company needs a salesman, you NEED copywriting.
- Promote engagement with your clients
How many times do your past clients hear from you in a year? If the number is less than 15, you need me. If client engagement is important to you, you will need me.
- Keep your company’s name up to date in people’s eyes
How many times a week people hear about your company through social media? If the number is less than 3, you need me. If being on top of people’s minds is important to you, you will need me. What if your competitor is fresher in people’s mind than you? You are losing business!
- Build rapport and brand image
Stories connect people to companies. Talking to your customers regularly builds trust and rapport. Don’t you want people to have faith and trust in your company? If yes, then how can you expect people to have it when the only time you show up in front of them is when you want to sell something!
Well, there is so much that goes into writing the copy that we can discuss when you call me. But for now, here is how I do it:
- I use all cognitive biases of psychology
Cognitive biases are mental shortcuts and fallacies in the way we think. I use these natural fallacies to our advantage when I write something for you. It makes it easier to convince people.
- I use all techniques of Neuro-Linguistic-Programming
I use these techniques to persuade people with words. NLP is the science of using communication as a tool to manipulate with beliefs, logic and emotions.
- I use strategies of the best copywriters of the world. I have spent years in studying this field and developing skill.